Thursday, April 12, 2007

Bloomberg

Bloomberg's money machine

There's power in that name. The man, Michael Bloomberg, runs New York City and may have even grander ambitions. The company, Bloomberg LP, is a prodigious success and just keeps getting stronger.


Fascinating article on Bloomberg LP from Fortune... the company is an absolute powerhouse as a leader in the financial information oligopoly - a pretty good place to be!


Assuming operating profits are indeed $1.5 billion, and assuming also that terminal sales will keep rising - there was a gain of 26,000 in 2006 - a price of $20 billion might be not only possible but close to a floor. Amounts above that seem entirely feasible.
And even at $20 billion, Mike Bloomberg's stake would be worth more than $13 billion - which is a far sight above the $5.5 billion that Forbes has just accorded the mayor in its billionaires' list


When a customer buys a standard Bloomberg Professional subscription he enters into a two-year contract, paying quarterly in advance. If the customer has just one Bloomberg, the rate is $1,800 per month. If he has multiple Bloombergs, which is overwhelmingly the case, the charge is $1,500 for each. Should the customer want Bloomberg to, for example, effect equity trades or supply flat-panel screens, there are additional charges; real-time stock prices are among the other items that cost extra.

An unusual element of this pricing structure - and a pillar of the business model - is that Bloomberg absolutely will not provide volume discounts. The monthly price if you have two Bloombergs is $1,500 for each; the price if you have 2,000 Bloombergs is $1,500 each. Neither can you buy only a portion of Bloomberg's data. It's the whole megillah or nothing.

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